Ryan Tracey otherwise known as “Duff Balloons”, “Semi-Finalist from Britain’s Got Talent”, “The World’s Fastest Balloon Modeller,” or “The Balloon Ninja.” He also happens to be the Father of five adorable kids and can even pull a few break dancing moves. He’s a pretty darn impressive guy that we love working with- one of the best! Ryan currently holds a number of Guinness world records (a number so big that he’s lost count)! Ryan has appeared on Britain’s Got Talent, Blue Peter, Ninja Warrior and been the star guest at events across the country. We were delighted when Ryan came to us looking to increase his online presence and grow his social media channels with a focus on driving traffic to his YouTube channel.
Our task at BNL Productions was to produce 20 video tutorials on how to make separate balloon creations. What makes this job unique is the the quantity of content, producing in bulk for staggered release dates, one per week over the space of 20 weeks. We developed the “Twister Thursdays” release plan alongside Ryan to help increase his subscribers giving them the promise of new content released weekly.
Extensive planning went in to producing the first film. Putting together everything from animated intros, exciting thumbnails, accompanying text and tagging as well as embedding links to each upload. Once the first video was uploaded, we used this as a template for rolling out the remaining 19 videos with a consistent format. As the process for filming, editing and uploading was so efficient we were them able to provide an additional 10 videos for his Youtube Channel within Ryan’s original budget.
A basic 3 camera set up with lighting and a neutral backdrop was put up in our studio.
We used this set up is for a number of reasons:-
This job had a focus on quality so we wanted to produce as much as we could within the budget we had.
We want the viewers attention to be focused on the balloon modelling, the studio/ backdrop style worked well as it eliminated unnecessary distractions and allowed us to add typography instructions onto the white backdrop.
We wanted to have 3 cameras to get the best angle of the movements involved in making each balloon model. It also made it much easier for the editor to piece the film together!
Targeting the YouTube audience, we wanted to make the videos entertaining and bring Ryan’s personality across. We created a short 15 second intro to each video that would highlight who Ryan is and showcase his energy, passion and enthusiasm.