Live streaming or Online Broadcasting has exploded over the past number of years with the introduction of social media and streaming platforms. It has never been as easy to get your content online and reach more people.
We have detailed a few points below for you to consider if you are thinking of streaming your event online.
Generate A Bigger Audience or more clients
There are many reasons why a person may choose not to physically attend your event. Streaming events and content live online to make it accessible to an unlimited, worldwide audience. This means attendance to your event and content can surpass any limitations a physical location would have.
Increase Online Interaction
Live streams are a great way of boosting interaction between you and your audience. If your content is interesting or just a curious topic to outsiders, you will be given the opportunity to engage with a new audience, who previously may not have thought about contacting you or attending future events.
Your goal should be to create a complete experience for your online audience, after all, they are just as important as those people in the room. The remote audience doesn’t have to have the exact same experience as the in-room audience. Each group can be treated differently, but they are equally important.
Online interaction can take many forms, the most popular being, chatting directly with your online viewers throughout the event. Answering questions from your online audience and sharing information with them digitally will help connect your physical and online audience.
There are a number of services that we have used previously that allowing various ways if interaction:
https://www.sli.do – Interactive presentations with the ability to embed live video, anyone can join with a simple hashtag, allowing a wide range of uses.
https://www.popin.live – Real-time audience engagement platform for company meetings, conferences
Extra Opportunities For New Revenue
A free live stream could allow you to interact with new clients and create new business opportunities, you could also charge for access to your stream, which could bring in extra revenue for your event.
Live streams can be distributed in many forms, you can stream live, for free on nearly all social media platforms, including Facebook, YouTube etc. You could, however, choose to make your live stream a subscription service, which would see people paying for access.
Streaming online needs a platform and there is a lot to choose from. From social media to applications and websites to private events there are a wealth of possibilities.
Facebook.com – Facebook will allow you to stream content and post it on your business or personal page. A big benefit of this is all your followers are instantly aware of when you start live streaming as they get a notification. They can watch the content instantly, share it with their friends or followers and also comment and like the video, right from within Facebook. Your video is also automatically saved and stored in your video library for anyone to watch a later date.
Twitter.com – Twitter allows you to stream live video content just like Facebook and also allows interaction through tweets from within their application.
YouTube.com – YouTube has more than 300 hours of video uploaded each hour and as a result, has one of the best networks for streaming live. While YouTube does allow interaction and comments etc, you will find most people sharing the video links themselves on websites and social media platforms to gain an audience. You can use YouTube to embed the live stream directly onto your website as well, allowing your audience to have a more immersive experience.
There are a multitude of streaming platforms available, most are free if you don’t mind advertising, others are paid for services that have their own unique aspects. It is important to understand exactly what you want from your online event and choose the one which is right for you.
Stand out from the crowd
Streaming live events and content could give your business or event a fantastic point of differentiation. Limitations such as availability, cost, travel etc are something everyone considers when attending events, if you could take this innovative use of Internet video and use it within your organisation or event, then you could really start to set yourself apart from the rest of the competition.
Your event is then, not only available to a wider audience, you are now providing content to suit everyone’s busy lifestyle. Content can be made available within minutes of it finishing allowing all types of audiences to get access faster.
More mileage from your content
A common misconception is that footage broadcasted during an event stops being useful as soon as the event ends. That couldn’t be farther from the truth. Not only is a live stream a fantastic way to engage with people who couldn’t make it to your event, but it’s also a marketing treasure trove. The footage from your conference should be recorded so you can reuse and re-purpose it throughout the year. Content such as on-demand video and podcasts can be made available within minutes of your event finishing, ready for publishing to your website or social media outlets.
There are a lot of ways to get mileage out your event stream after-the-fact, including:
Archive the entire event for future use
Upload to social media or YouTube for instant access
On-demand video and audio files
Share short clips on social media throughout the year
Use clips in your marketing for next year’s event
Use clips to help convince potential advertisers to sponsor next year’s event
Use the footage as a reference when writing content (like blog posts) about topics discussed during the event
Marketing teams can take this content and create other content for distribution on websites, social media etc.
The quality of marketing materials shared for your event can be what ultimately helps someone decide if they’ll attend, giving access to past event footage can increase the likeliness of them attending future events.