The Simplicity Group (Boucher Road, Belfast) had seen some of our video work online, they loved the style and invited us to pitch what we could do for them. The Simplicity group were in development of a new product and as it was described to us we were bursting with ideas about how to promote it through video. Their vehicle CCTV system was soon to launch and they were struggling to communicate the unique features, innovation, and customer benefits effectively through traditional presentations. Their systems are currently installed on the Dublin Bus Company and Tayto delivery vans. As a team, we took time to develop and propose a concept, visual treatment and budget; and were soon appointed.
This video involved a creative pre-production process, moulding the key selling points of their product and messages of their business into a fluent script. We liaised with the client to develop a series of scenes that would each target a different potential customer and put together a shot list and filming schedule that meant the filming process was efficient. We presented a series of music options and a series of voice-over artist demos. It was important the correct tone was delivered throughout. Post-Production involved the inclusion of animation to make sure that, even with audio disabled, the key messages of the video are translated to their audience.